Originally, enchantment; magic charm; especially, the effect of a spell that causes one to see objects in a form that differs from reality, typically to make filthy, ugly, or repulsive things seems beauteous.

Alluring beauty or charm (often with sex appeal).

“glamour magazines; a glamour model”

Any excitement, appeal, or attractiveness associated with a person, place, or thing; that which makes something appealing.

“The idea or being a movie star has lost its glamour for me.”

To enchant; to bewitch.