Folk
/fəʊk/
noun
A grouping of smaller peoples or tribes as a nation.
The inhabitants of a region, especially the native inhabitants.
(plural: folks) One’s relatives, especially one’s parents.
adjective
Of or pertaining to the inhabitants of a land, their culture, tradition, or history.
Of or pertaining to common people as opposed to ruling classes or elites.
Of or related to local building materials and styles.