To make (something) more precious or valuable.

To make (something) more expensive; to increase the cost of.

To stress (something) as important; to exaggerate.

Inspiring affection or love, often in a childlike way.

The act or process of endearing, of causing (something or someone) to be loved or to be the object of affection.

The state or characteristic of being endeared.

An expression of affection.