Preference
/ˈpɹɛf(ə)ɹ(ə)ns/
noun
The selection of one thing or person over others (with the main adposition being "for" in relation to the thing or person, but possibly also "of")
“He has a preference for crisp wines.”
The option to so select, and the one selected.
“Can I keep my preferences when I upgrade to the new version of this application?”
The state of being preferred over others.
Synonyms: forechoice
verb
To give preferential treatment to; to give a preference to.