Patronage
/ˈpeɪtɹənɪd͡ʒ/
noun
The act of providing approval and support; backing; championship.
“His vigorous patronage of the conservatives got him in trouble with progressives.”
Customers collectively; clientele; business.
“The restaurant had an upper-class patronage.”
A communication that indicates lack of respect by patronizing the recipient; condescension; disdain.
verb
To support by being a patron of.
To be a regular customer or client of; to patronize
Synonyms: keep going, support