Patronage

/ˈpeɪtɹənɪd͡ʒ/

noun

  1. The act of providing approval and support; backing; championship.

    His vigorous patronage of the conservatives got him in trouble with progressives.

  2. Customers collectively; clientele; business.

    The restaurant had an upper-class patronage.

  3. A communication that indicates lack of respect by patronizing the recipient; condescension; disdain.

verb

  1. To support by being a patron of.

  2. To be a regular customer or client of; to patronize

Synonyms: keep going, support

patronage

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