Niche
/niːʃ/
noun
A cavity, hollow, or recess, generally within the thickness of a wall, for a statue, bust, or other erect ornament. Hence, any similar position, literal or figurative.
A function within an ecological system to which an organism is especially suited.
(by extension) Any position of opportunity for which one is well-suited, such as a particular market in business.
Synonyms: nook, specialization, specialty
verb
To place in a niche.
“a niched vase”
To specialize in a niche, or particular narrow section of the market.
adjective
Pertaining to or intended for a market niche; having specific appeal.
“niche audience”