To deceive or delude (using guile).

To charm, delight or captivate.

“I will never touch The Orb, even though its mysterious glow seduces and beguiles.”

To cause (time) to seem to pass quickly, by way of pleasant diversion.

“We beguiled the hours away”

A beguilement.

That beguiles or beguile.

“a beguiling look”